In-depth comparison of FBA vs FBM: How should sellers choose in 2025?

“My new product just launched, and shipping the first batch via FBA ties up my capital. I’m worried about not getting enough traffic with FBM—it’s a real dilemma…”
“Once the peak season is over, those unsold items in my FBA warehouse are costing me a huge chunk of profit just from storage fees!”
“My products are big and heavy, and I’ve heard FBA fees are outrageously high. Is FBM the only option?”

Are you experiencing these dilemmas? At this crossroads in Amazon operations, the choice of logistics model directly impacts your costs, efficiency, and ultimate profits.

As your logistics partner, Niuku International Logistics hopes to provide a one-stop solution to your logistics challenges on these two routes through this article.

First, let’s clarify the concepts: What exactly do FBA and FBM do? Simply put, it’s a choice about “who does the work.”

FBA is like storing your goods with Amazon’s “super manager.” You only need to ship the goods from China to its overseas warehouses (this process is what we commonly call FBA first-mile shipping, and it’s Niuku International Logistics’ core service). The subsequent picking, packing, delivery, customer service, and even returns and exchanges are all handled by Amazon. You pay, and they handle everything for you, in return for ultimate convenience and the traffic halo brought by the Prime badge.

FBM, on the other hand, is more like a “hands-on self-operated store.” From domestic warehousing, order processing and packing, contacting logistics for delivery, to final customer communication, you have to build and manage the entire chain yourself. It gives you maximum control and flexibility, but at the same time, it places all the operational burdens on your shoulders. But don’t worry, even with FBM, you’re not alone. Professional logistics providers (such as Niuku International’s one-stop FBM solution) can help you handle this most professional aspect of international delivery.

Niuku International Logistics has deep expertise in the US FBA logistics sector, boasting the industry-leading on-time delivery rate for US FBA ocean freight, making it a trusted choice for many sellers. We understand that “stable delivery” is the lifeline of sellers, therefore we are committed to providing our clients with an efficient, compliant, and cost-effective logistics experience. Our advantages extend far beyond this:

1.Full-chain service: FBA first-mile shipping (sea/air freight) ,Covering the whole private and business address 
 in USA、Canada、UK and EU
2.Professional operations: Providing value-added services such as labeling, relabeling, and repackaging to ensure zero delays in Amazon warehousing.
3.Cost optimization: Leveraging our scale and route planning capabilities, we effectively reduce your overall logistics costs.

If you’d like to know which shipping channel is best for your products, please feel free to contact Niuku International Logistics. We are happy to provide a personalized logistics solution based on your specific needs.

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